Breaking News: Black & Yellow to be new Duochrome Film from Impossible Project

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BREAKING NEWS!
Black and Yellow will be the first “Duochrome” film to be released by the Impossible Project.

Coming soon to Impossible Pioneers’ inboxes will be an announcement offering the next film in their “Monochrome and Duochrome” line of instant film.
Following their successful releases of Cyanograph and Magentatype films, will be a (yet unnamed?) film featuring yellow and black.

I’ve heard reference to their duochrome films in other posts, so I can only assume that this will be their first release in that line. Even though technically “black” isn’t really a color, it should be an interesting match, and of course it’s the natural next progression to follow the cyan and magenta films.

This Black and Yellow film was un-solicitously mentioned to me (and others with me) by two separate sources at the Impossible Poject Factory during their Open House Tour yesterday (October 24) in Enschede, Nederland.

It seems obvious that making a film with only a yellow layer would be way too light for most people’s liking. So adding black makes good sense to give it contrast. This implies that their process is actually a four color process instead of a three color processes as I had assumed.

I had friends who really loved the Cyanograph film and I did buy one pack which I have not used yet. But I was much more excited by the look of the Magentatype film. I used it to shoot some vintage military hardware during the “Tanks in Town” event earlier this year in Mons, Belgium. I thought the pink color would be perfect for weapons if war. And I guess that’s exactly the point of these films… different photographers will find different and unique ways to use each monochrome or duochrome film in their own special way.

After thinking about it, I can’t really imagine what a yellow and cyan, or magenta and cyan duochrome would look like, so this “line” of film should be pretty interesting.

Our tour of the factory was very enlightening in other ways as well. I realized just how massive their whole operation is. And this made me understand that they really can’t just rely on the diehard artist fanboys. They NEED the hipsters and grandmas and Asian teens and any other warm body with a wallet to buy their product.

Because the existing Polaroid factory in Enschede was so massive, they didn’t really have the same opportunity that the Ferrania guys do: to keep only small selected parts and buildings from the old factory campus. (though this was done as much as possible) The initial Impossible investors basically had to Go Big or Go Home. So, as is evident by the various frames and shapes and new marketing strategies, they’re trying to get everyone they can on board to keep this thing going.
Let’s hope they do.

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About lance aram rothstein

Photographer • Artist • Journalist • Archivist • Vandal View all posts by lance aram rothstein

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